PRESS RELEASE: "Temple Run" Parody Goes Viral

Jewish High Holiday Video Hits 11,000 Views in First Day

• The latest episode of “Jewbellish: The Show” had a viral start on YouTube this week, hitting 11,000 views in its first day online.

• The video, a parody of hit smartphone game, “Temple Run”, is the first viral hit of the High Holiday season.

• “Temple Run – High Holiday Edition” can be viewed here on YouTube.

• Brief Premise: Ever felt like running out of Temple on Rosh Hashana or Yom Kippur? If you did, would your Rabbis chase you down? This is one man’s story of Temple fear.

• Video was written and directed by Comedian Mendy Pellin. His last High Holiday viral video can be viewed here with him dipping an iPad in honey.

• “Jewbellish: The Show” is produced by Jewish humor website www.jewbellish.com

Within hours of its release, the latest episode of “Jewbellish: The Show” was viewed thousands of times, and shared widely on Facebook, Twitter and the Blogosphere. “Temple Run – High Holiday Edition” is a parody video directed by Mendy Pellin for the Jewish sketch comedy web series. It was shot in the Los Angeles area last week.

“Temple Run – High Holiday Edition” features a Jewish character (played by Jason Lott) running away from Temple. He is chased all over town by two Rabbis (Kai Cofer and Tim Huxtable).

“My kids play ‘Temple Run’ all the time,” says Mendy Pellin, a world-renowned Jewish comedian. “When the idea for the video hit me, I knew we had something really funny.” Plans for the video were hatched in July. Production took place in Los Angeles and Malibu last week. “I wasn’t sure we’d be able to pull this off,” says “Jewbellish” producer, Arnon Z. Shorr. “The logistical challenges alone were enough to make my head spin.” Thanks to Mendy’s encouragement, production plowed ahead.

The cast includes two “Jewbellish” veterans, Jason Lott and Kai Cofer, who will appear in later episodes as characters in “Mad Mentsch”, a Jewbellish “Mad Men” parody. Mr. Lott also worked with Mr. Pellin and Mr. Shorr on “A Modest Suggestion”, a feature film shot in 2010.

With eight more “Jewbellish” videos in the post-production pipeline, and the possibility of a second season on the horizon, Mr. Pellin and Mr. Shorr aren’t sitting back to watch the numbers roll in. “I hope everyone who’s enjoying our ‘Temple Run’ parody comes back next week to Jewbellish with us some more” says Mr. Pellin.

“Temple Run – High Holiday Edition” is the eighth episode of “Jewbellish: The Show”, a web series produced by the Jewish humor and alternative culture website and APP, www.jewbellish.com. Mendy Pellin, a well-known comedian, is president of Jewbellish, LLC., and executive producer of “Jewbellish: The Show.” He wrote and directed the “Temple Run” episode. Arnon Z. Shorr is an independent filmmaker, a regular collaborator of Mr. Pellin’s, and producer of “Jewbellish: The Show”.

The video ends instructing the viewer to “start your year with the RIGHT APP,” referring to the newly released Jewbellish free APP. The APP lets users get their “Jewbellish Score” and see how Jewish they are based on visual, voice, IQ and trivia.

Additional information can be found at the following websites:

Official Site:   www.jewbellish.com

“Jewbellish: The Show” YouTube Channel: http://www.youtube.com/user/JEWBELLish?feature=watch

“Jewbellish” on IMDB: http://www.imdb.com/title/tt2918620/combined

Sarah Socher         Media Relations, Jewbellish, LLC         sarah@jewbellish.com

Mendy Pellin           President, Jewbellish, LLC                  mendy@jewbellish.com 

Arnon Z. Shorr        Producer, “Jewbellish: The Show”        shorr@aol.com       781-724-0581